Tag: 4×4 model

Introduction to Data Visualisation: Infographics and Data Visualisation

What is data?

Data is an essential part of communication and is the result of of measurements and can be quantified through either qualitative and quantitative data and can be visualised through graphs and/or images. In order for the user to understand the information within the data the data must be interpreted and take on a meaning.

What is data visualisation?

Data visualisation is the study and creation of the visual representation of data which is the modern reflection of visual communication. In order for a data visualisation to be successful it needs to clear and efficient using statistical graphs, plots and info-graphics.

Difference between information graphics and data visualisations.

  • Not all information visualisations are based on data but all data visualisations are information visualisations. Efficient visualisations help the user analyse the data and makes the complex data more easy to understand.


Screen Shot 2016-07-27 at 11.52.42 AM.png

  • Showcases how info graphics aren’t data visualisations because of the lack of quantifiable data.


Data visualisation is an important aspect of communication as it can help us understand complex data more easily. The world is becoming more and more rich with data so the creation of efficient visualisation is important in the consumption of data.


4X4 Model


The model has 4 key models and 4 key components these components include visualisation, story telling. interactivity and shareability. The four models are The watercooler, the cafe, the research library and the lab.


Private video on Vimeo. (2016). Vimeo.com. Retrieved 27 July 2016, from https://vimeo.com/175177926

(2016). Media.tumblr.com. Retrieved 27 July 2016, from http://media.tumblr.com/2c787ab120e50ce1144bcb88bf1903d5/tumblr_inline_mlppusjj1b1qz4rgp.jpg